Whitesales x Ryno: A simpler, stronger way of working

May 1, 2026

For many years, Whitesales has been focused on making things easier and more reliable for our customers. We’re now taking the next step in that journey.

As part of this, Whitesales will operate as a trading division of Ryno Limited.

This is a structural change behind the scenes, not a change to how you work with us day to day.

What stays the same

There is no change to:

  • The Whitesales brand and product range
  • Existing customer contacts
  • How orders are placed and projects are managed

What improves

Bringing both businesses together allows us to:

  • Simplify account management
  • Improve coordination across teams
  • Respond more quickly
  • Combine financial strength
  • Reduce duplication behind the scenes

What changes

From 01/05/2026:

  • Orders continue through existing Whitesales contacts
  • Invoices and legal documentation will be issued by Ryno Limited (trading as Whitesales)
  • Payments should be made to Ryno Limited

A note from Chester White

“Whitesales has always been about looking after our customers properly and making things straight forward to deliver on site.

Bringing the business together with Ryno is a natural next step. It allows us to keep doing what we do well, but with stronger support behind the scenes and a more joined-up way of working.”

Built on shared values

Both businesses have been built by the same family, with a shared approach to how we operate — practical, straightforward, and focused on doing things properly. This move brings that alignment into a more joined-up structure, without changing how customers interact day to day.

Simpler. Stronger.

It’s a simpler, stronger way of working, with no disruption to your current projects.

If you have any questions, please speak to your usualcontact.

For many years, Whitesales has been focused on making things easier and more reliable for our customers. We’re now taking the next step in that journey.

As part of this, Whitesales will operate as a trading division of Ryno Limited.

This is a structural change behind the scenes, not a change to how you work with us day to day.

What stays the same

There is no change to:

  • The Whitesales brand and product range
  • Existing customer contacts
  • How orders are placed and projects are managed

What improves

Bringing both businesses together allows us to:

  • Simplify account management
  • Improve coordination across teams
  • Respond more quickly
  • Combine financial strength
  • Reduce duplication behind the scenes

What changes

From 01/05/2026:

  • Orders continue through existing Whitesales contacts
  • Invoices and legal documentation will be issued by Ryno Limited (trading as Whitesales)
  • Payments should be made to Ryno Limited

A note from Chester White

“Whitesales has always been about looking after our customers properly and making things straight forward to deliver on site.

Bringing the business together with Ryno is a natural next step. It allows us to keep doing what we do well, but with stronger support behind the scenes and a more joined-up way of working.”

Built on shared values

Both businesses have been built by the same family, with a shared approach to how we operate — practical, straightforward, and focused on doing things properly. This move brings that alignment into a more joined-up structure, without changing how customers interact day to day.

Simpler. Stronger.

It’s a simpler, stronger way of working, with no disruption to your current projects.

If you have any questions, please speak to your usualcontact.

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Whitesales x Ryno: A simpler, stronger way of working

May 1, 2026