Whitesales, the leading UK rooflight manufacturer, has rebranded its popular em.glaze Economy rooflight to em.glaze Resi in a move to help highlight its position as a product perfectly suited for the residential market. It comes after a comprehensive review that found the term “economy” no longer reflected the high-performance qualities of the product.

em.glaze Resi combines sleek, modern aesthetics with outstanding performance, making it an ideal choice for homeowners seeking high-quality rooflight solutions. Its glass-to-edge design, combined with a thermally broken aluminium frame, provides excellent thermal insulation, achieving low U-values of 1.3 W/m²K.

Pre-glazed at the factory for fast and hassle-free installation, em.glaze Resi is available in fixed, manual, and electric opening options to meet diverse project requirements and remains one of the most competitive products on the market, in terms of value for money.

Steve Pickering, Sales & Marketing Director at Whitesales, said: “em.glaze Resi delivers the kind of quality that discerning homeowners expect. We felt the original name undersold the product’s high performance and contemporary aesthetics.

“The rebrand to em.glaze Resi aligns with Whitesales’ continued commitment to offering high-performance solutions that meet the evolving demands of the residential market. We’re confident that em.glaze Resi will provide homeowners with the premium solution they deserve.”

To ensure seamless integration into various residential flat roof designs, the em.glaze Resi range is compatible with Whitesales' proprietary timber sloping curbs and uPVC vertical upstands. The product is available in 11 standard sizes with delivery in 3-5 days, with bespoke units available for more complex projects.

For more information about em.glaze Resi or to request a brochure, visit www.whitesales.co.uk or contact the sales team at sales@whitesales.co.uk.

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