Even before FIT Show 2023 had closed its doors, first time exhibitors Whitesales had experienced such a fantastic response to its rooflights, lanterns and premium service offering that they had already signed on the dotted line for 2025.

Sioned Yates, Marketing Director for Whitesales was overwhelmed by the number of visitors to the stand and both the quality and quantity of enquiries they received. She said: “We were determined to make an impact at our first FIT, so we went with a strong and stylish stand themed to communicate the quality of our service, along with a high-profile marketing and PR campaign to build a positive awareness of our brand.

“We made the most of all the opportunities presented to us throughout the show including the installer hub and the seminars, which really paid off in terms of getting people onto the stand to talk to us and see what’s so special about our products and our expertise.

“We had great feedback on our new Skyvu lantern and our em.glaze rooflight in particular. In fact, we were able to onboard new customer partners straight away at the show and are now following up on some really positive conversations with fabricators who are interested in partnering with us as their dedicated rooflight supplier.”

“We are extremely well known within the roofing industry already and we definitely brought all our enthusiasm and passion for showcasing our renowned products and great service to the FIT Show audience. We might have been the best kept secret in the fenestration market before FIT, but we definitely won’t be after it. We’re planning to be back in 2025 with the same level of enthusiasm and excitement.”

Nickie West, FIT Show Event Director, added: “The team and I always strive to work alongside our exhibitors to understand their KPI’s and ambitions from their FIT Show investment; none more so than with first time brands. Whitesales were a dream to work with from the moment they committed to 2023 demonstrating enthusiasm, creativity and passion for their brand. We developed a collaborative approach that truly delivered.

“From their fantastic stand, commitment to the brand-new Installer Hub, quality content on the learning programme and a late-night event to remember - they put on a first-class FIT Show debut.

“I’m delighted that they will be joining us again at FIT Show 2025 and can’t wait to see what they have planned for our visitors in two years’ time. Congratulations to the team, and welcome to the FIT Show Family!”